For any detergent brand, Holi is an obvious opportunity to advertise its cleaning powers. But Hindustan Unilever’s new commercial for Surf Excel (above) has evoked a severe response from some conservative quarters, who’ve succeeded in trending the hashtag #BoycottSurfExcel on Twitter.

The advertisement offers a heat – and well-timed – message on inclusivity, constructing a tale about a younger girl who allows her neighbor entire his Namaz to be a part of the colorful festivities. However, many have been a tweet campaign asking that the detergent being marketed be boycotted. The reasons aren’t difficult to locate, going with the aid of the contents of the detest tweets.

Holi

They declare that the advert promotes “love jihad,” the conspiracy concept floated through Hindutva supporters who claim that there may be a campaign with the aid of Muslim guys to court docket Hindu ladies directly with a view to then convert them to Islam.

The controversy comes hot on the heels of frenzied criticism on Twitter in opposition to every other recent Hindustan Unilever advertisement (under), which become for Brooke Bond Red Label Tea and was set towards the backdrop of the Kumbh Mela. This commercial led to a hurricane of protest from people who interpreted it as an insult to the Kumbh Mela and, using the extension, to Hinduism.

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Noah Gregory
As a business writer, I bring a new perspective to the market by looking at the business world from a different angle. For example, I look at businesses through the lens of “Can they earn money?” and “Can they make money?” My work at Brandwizo covers various topics, including Marketing, Product Development, Business Strategy, Branding, Marketing, and Entrepreneurship.As a blogger, I write about everything investing, including stocks, mutual funds, real estate, and trading. I like to inform my readers about what’s happening in the investment world and how to become successful at making money through smart investments.