Molly Battin, formerly EVP and head of communications and advertising and marketing at Turner, has been appointed Chief Corporate Marketing and Brand Strategy Officer at WarnerMedia. In leading brand approach and logo management across WarnerMedia, Battin will report to Keith Cocozza, EVP of Corporate Marketing and Communications. She and her team could be liable for coordinated portfolio marketing, company management, merchandising making plans, media production, and presentation offerings.
“Molly is an exceptional advertising and marketing strategist with a proven tune file for developing and evolving global brands,” Cocozza said. “I sit up for working intently with her as we broaden a complete corporate identity for WarnerMedia.” Battin has held several managerial positions since joining Turner in 2000 and has held. In her latest function guiding communications and advertising, and marketing, she becomes accountable for brand reputation across all structures, internal and outside strategic communications, media making plans and buying, media relations, and exposure.
Previously, she served as chief emblem approach officer, main the global brand approach, company communications and advertising and marketing, worker branding, media making plans, ad placement buying, creative manufacturing, and digital media. Before that, she served as Chief Media and Business Insights Officer, liable for main and evolving the business enterprise’s endeavors in such areas as research, innovative manufacturing, media making plans, and asset management.
She previously became the preferred supervisor of upwave, the enjoyment logo created via Turner to discover market opportunities for health and lifestyle-themed virtual and tv content. Battin also served as SVP of emblem improvement and digital platforms for TBS, TNT, and Turner Classic Movies and led domestic advertising for CNN, CNN Headline News, and CNNfn as VP of strategic advertising.
Before joining Turner, Molly turned into vice chairman of marketing for EzGov and worked in brand management for Coca-Cola and marketing account management at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York. Why did you select McDonald’s? You may think that it’s miles due to the fact their food tastes great (and that can surely be a part of it), but would not most fast food taste exact?
Most human beings do not recognize that a number of their decisions are primarily based on branding. McDonald’s has advanced an awesome tagline that sticks in our heads. On the pinnacle of that, everybody over the age of three knows what the golden arches constitute. Small commercial enterprise branding, or the combination of an excellent tagline and a memorable brand, plays a significant position in McDonald’s success in the past decade. By growing a sturdy brand strategy and developing your very own tagline and brand, you can also see your commercial enterprise extend by making it memorable for your clients.
Let’s cover some cool branding guidelines that will help you construct a magnetic brand. First of all, there are numerous matters that you could do to increase the success of your logo and tagline. However, of all of the branding tips available, there is one that would be the maximum critical; small enterprise branding on my own is not sufficient. Once you have advanced an emblem method, logo, and tagline, you should observe through your guarantees.
If your tagline is “I love it,” you better keep clients loving it. You can do this thru emblem control. Brand management involves a splendid deal of things; every one of them is designed to hold your clients glad and hold them remembering your brand in a high quality mild. Brand management can consist of matters and producing a high pleasant product, retaining your costs reasonable, and supplying high-quality customer service.