Brand changes can be around the corner for one of the Mid-South’s maximum identified groups. After hearing talk of a likely rebrand of First Tennessee Bank and Capital Bank — each of which is below the Memphis-based First Horizon National Corp. Umbrella — the Memphis Business Journal requested the economic group if an ordinary call/logo became inside the works.

First Horizon’s multibillion-dollar acquisition of North Carolina-primarily based Capital Bank Financial Corp. It was completed in November 2017, expanding First Horizon’s footprint throughout the Southeast. Dawn Morris, govt VP and chief digital banking and marketing officer — who joined First Horizon in September 2018, stated that the entity is “currently in the discovery phase of our new branding approach. We count on to make a public assertion later this yr.”


First Tennessee, Capital Bank, FTB Advisors, and FTN Financial businesses are all under First Horizon National Corp. With 250 branches throughout the Southeast, the initial plan becomes to preserve all financial institution branches inside Tennessee underneath the First Tennessee name, and all branches outdoor the country could convey the Capital Bank name. But this present-day announcement from First Horizon indicates those plans could be altered within the coming months.

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