For the time, freight trains will show advertisements to generate non-fare sales, senior railway officials stated Thursday. The South Eastern Railway (SER) has provided a agreement underneath the “Branding on Wheels” scheme to Dalmia Cement for five years for 300 BOXN wagons or five rakes. The wagons have an aluminum frame on a steel underframe. “The advertisement might be displayed on the exterior of the [freight] teach, and while we are attempting such a way of producing non-fare revenue for the first time, we will supply it wide publicity so that it could be replicated.
“It is movable advertising, which means that the client gets extra publicity throughout the course,” a legit stated. Besides awarding the commercial contract for freight trains, the SER has also correctly provided a settlement for branding on rakes of the Steel Express, which connects Jamshedpur in Jharkhand to Howrah in West Bengal. Generation of non-fare revenue has been a thorn inside the facet of the railways for a long term, and notwithstanding efforts to release such tasks, none of them have taken to each other.
Railways have earned Rs 204.10 crore and Rs 223.53 crore all through economic years 2017-18 and 2018-19 respectively from non-fare revenues, Railway Minister Piyush Goyal knowledgeable parliament. The minister further stated to generate extra revenue, the railways have issued regulations for generating non-fare revenues from assets which include cell assets, out of domestic marketing, rail show network, and content material on demand.
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