Brand words are key marketing tools that will continue to play an important role in helping to create and strengthen brands for customers. These brand words work well when combined with other words to help you create a memorable brand experience. If you’re looking to add some extra power to your brand, then the following brand words will resonate well with customers. If you want to be successful online, you must find out what works and doesn’t. One thing that works is brand words.
I’ll share the results of a recent study on how to use brand words to win new customers. I asked my audience which terms they would consider when creating a brand strategy and then compared those answers to what they did to win new customers. You’ll learn how to use the words that resonate with your target market and win new customers in the next five years.
When your business is thriving, and you’ve just signed up a new customer who will be a big part of your success, you might wonder how to use brand words to get more of these customers. The answer is simple: you should be using brand words. That’s because brand words communicate to people, on an emotional level, what your company is all about. It’s hard to say “delight” and not feel happy. But it’s a lot harder to say a word like “convenience” and not feel a little uneasy.
Why brand words are important
Brand words are a powerful tool for both B2B and B2C companies. They can be so powerful that you can use them to create a new revenue stream.
Here are five reasons why brand words are important.
They build trust and credibility.
Brand words create trust. In a world where we can choose between trusting a brand or an individual, brands are winning. We know it’s a common practice for businesses to claim they are the best, but we don’t know who is the best. We have a sense of trust when we see a company’s logo or website.
We can see whether a company has the right information and that they have done their homework. But we can’t see whether an individual is a real deal. We can’t verify that they are telling the truth, so we don’t believe them. So when we see a brand word, we’re more inclined to think that the brand is credible.
What makes brand words powerful
First, I asked my audience to consider a list of words that come to mind when they think of a brand. Some of the most common were:
branding
brand identity
brand slogan
and even the words brands are often called (like Nike, Apple, etc.).
Next, I asked my audience to compare the words they considered important for a brand strategy to the words they used to win new customers.
I was surprised by how little overlap there was between the two.
So why do so many marketers still try to build a brand strategy with a list of words that don’t work? I believe the answer is that marketers who don’t understand the power of brand words are still stuck in a traditional mindset. They’re stuck trying to do things the old-fashioned way.
Use of brand words to create awareness
The results of my study are pretty interesting. First, I didn’t expect to find a correlation between brand words and winning new customers. I thought they’d correlate negatively. But in reality, the two things are related. The correlation is 0.938. That means there’s a strong relationship between brand words and winning new customers.
Why is that?
I believe it’s because the words we use to create brands greatly impact our perception of that brand. And perception is very influential when it comes to whether or not you’re going to win new customers.
How to use brand words effectively.
A brand word is a word that can be used to describe your business. They’re typically words that a customer would use when telling you. a brand word is a word that represents your brand, your company, or your product. It’s important to use them correctly. Doing can boost the chances of your sales, increase your conversions, and make your brand more memorable. In this post, I’ll share a few of the most effective brand words you can use to attract new customers and how you can use them to boost your sales and conversions.
How to measure brand words
I asked a sample of my audience to identify the most important words to them when building a brand. They came up with several hundred words, but there were five that dominated the responses.
These words included:
Brand
Customer
Brand Strategy
Marketing
Brand Management
Branding
It’s no surprise that these five words are the ones that worked best.
Now I’ll show you how to use brand words to help your business become more successful.
Frequently Asked Questions Brand Words
Q: What do you think makes a brand word so powerful?
A: Brand words are a great way to get customers to remember your business and refer their friends to it. But for a brand word to stand out, you need to use them in a different way than most people use them.
Q: Why do brand words stick with us longer than most marketing tools?
A: Because we associate them with our own lives. We say them out loud and think about what they mean to us. When someone asks you to explain a brand word, you can tell a story about how you remember using it to help you live a better life.
Top 4 Myths About Brand Words
1. Brand words can be purchased.
2. Brand words can only be used when a customer is ready to buy.
3. Brand words are only needed for B2B marketing.
4. If you’re not using brand words, your marketing is probably outdated.
Conclusion
Branding is everything when it comes to building an online business. As the founder of a successful e-commerce company, I know this firsthand. If you have a successful product or service, it’s not going to mean much if nobody knows about it. As a result, I highly recommend investing time into your branding strategy. Your brand should represent you and your business and be consistent across every channel you use.
