Molly Battin, formerly EVP and head of communications and advertising and marketing at Turner, has been appointed Chief Corporate Marketing and Brand Strategy Officer at WarnerMedia.
In leading brand approach and logo management across WarnerMedia, Battin will report to Keith Cocozza, EVP of Corporate Marketing and Communications. She and her team could be liable for coordinated portfolio marketing, company management, go merchandising making plans, media production, and presentation offerings.
“Molly is an exceptional advertising and marketing strategist with a proven tune file for developing and evolving global brands,” Cocozza said. “I sit up for working intently with her as we broaden a complete corporate identity for WarnerMedia.”
Battin has held several managerial positions since joining Turner in 2000 and has held. In her maximum latest function guiding communications and advertising and marketing, she becomes accountable for brand reputation across all structures, internal and outside strategic communications, media making plans and buying, media relations, and exposure. Previously, she served as chief emblem approach officer, main the global brand approach, company communications and advertising and marketing, worker branding, media making plans, ad placement buying, creative manufacturing, and digital media method.
Before that, she served as Chief Media and Business Insights Officer, liable for main and evolving the business enterprise’s endeavors in such areas as research, innovative manufacturing, media making plans and asset management. She previously became preferred supervisor of upwave, the enjoyment logo created via Turner to discover market opportunities for health and lifestyle-themed virtual and tv content. Battin also served as SVP of emblem improvement and digital platforms for TBS, TNT, and Turner Classic Movies and led domestic advertising for CNN, CNN Headline News and CNNfn as VP of strategic advertising.
Before joining Turner, Molly turned into vice chairman of marketing for EzGov and worked in brand management for Coca-Cola and marketing account management at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York.
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